We live in the most knowledgeable era in history and must be aware of our actions as surfers and above all, as humans.

That's why sustainability, durability and ethics are the fundamental values of our brand.

We live for these three words, and we fight to create a better planet and improve our playground.
Sometimes paying attention to small details can generate a big difference.

100% Recycled Materials
Using recycled fabric from the beginning was a clear way to go and an easy decision to make.
For us, producing eco-friendly products is not a plus, but is a must. We cannot continue to forge ahead without awareness of the consequences of our actions.
We have to think about our planet and preserve our playground.
That's why with we have introduced another important step for us: 10 year warranty to all products.

Tarpaulin is not allowed
Every decision is followed by a consequence. From our beginning, we have taken a clear path to sustainability and an environmentally friendly way.
Every single stitch, fabric and construction method reflects deep commitment to follow our ethical fundamentals.
Durability is one of our must haves, but also one of the main factors of leading an eco-friendly life.
That's why we decided to ban LDPE webbing tarpaulin in all of our products. This material is commonly used in the surf bag industry in the last 40 years. We are already seeing its effect and believe that over the years it will continue to decompose and flood the environment with micro pieces of plastic.

Durability
Years ago, following our mantra of durability, we planned to protect all products with 10 years of warranty.
After several brainstorming with the team the first big challenge that came out was: how can we check and test quality and durability products?
We did a deep discussion about this point and finally we decided to follow the approach that drives all our design decisions: create a custom strong test that is a mix between analytic data research and human behaviors following our surfer instinct.
Clic here if you want discover more about our stress test approach

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