[sur-ching]
Search is the verb of surfing.
Around this simple verb turns all surfers's attitudes.
There are infinite options that move people, but surfers move mostly for waves. For people who are not addicted to this passion it's hard to understand but in a surfer's brain it is clear: I need waves, so I look for them.
It doesn't matter if you look near your house or go on a surf trip thousands of miles away, the most important goal is to find "your" wave.
I know too many stories of people that moved away from their hometown to places where waves are more consistent.
Most people move away for work reasons but surfers are driven mostly by the waves and we always try to create our life around the surf.
Why are we so addicted to this search? Where does this powerful push to search come from?
We are not psychologists, we are just small dedicated brand but what we have clear in our mind is that for surfers is not only a question of adrenaline, but it is a sort of multiple element combination.
Power of swell, wind direction, tide and type of break are all natural elements impossible to dominate.
When all of these join together, magical waves are created and you can feel the power inside you soul.
That's why everything goes around " the search", our brain is always looking for the only place on Earth where we forget everything, feel our body, our mind and our heart connected to this awesome energy.
That's what the search means to us, understanding where I can find the perfect balance between these elements makes me feel part of Mother Nature, part of this magic energy that creates perfect waves.
MIGRA's name comes from "migration" , every surfer moves looking for waves and we are part of this wonderful movement
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